Two garden gift vouchers, one yellow and one blue, featuring images of potted plants, gardening tools, and outdoor plant arrangements on a green background with decorative foliage patterns.

Client

Horticultural Trades Association

Deliverables

Gift Card & Wallets
Promotional Materials
Campaign Graphics
Responsive Website

£51 million in annual sales for participating retailers, generated through a nationwide gift voucher scheme redesigned for a new generation of customers.

To help support their National Garden Gift Voucher programme, the Horticultural Trades Association (HTA) required design support across both in-store and online assets to promote the scheme nationally.

Working in collaboration with HTA's marketing team, I created a range of print and digital assets, including a responsive website to promote the voucher scheme, updated designs for the gift card and wallets, and a variety of printed marketing materials to support seasonal campaigns throughout the year.

Five gift cards with garden-themed images and the words 'National Garden Gift Voucher' printed on each, featuring butterfly, hedgehog, flowers and gardening tools.

The scheme needed to appeal to a new generation of customers, while also adapting to HTA's move toward plastic-free cards. Any redesign also had to remain fully compatible with the existing in-store point of sale systems already in place across participating retailers nationwide.

Three holiday greeting cards on a dark purple background. The first card says 'Happy Birthday' with colorful floral and butterfly designs. The second card says 'Happy Mother's Day' with pink flowers on a pink background. The third card says 'Merry Christmas' with green holly and candy cane patterns.
Three holiday greeting cards on a dark purple background. The first card says 'Happy Birthday' with colorful floral and butterfly designs. The second card says 'Happy Mother's Day' with pink flowers on a pink background. The third card says 'Merry Christmas' with green holly and candy cane patterns.

With the launch of the new plastic-free cards, I updated the design of the gift vouchers while ensuring full compatibility with HTA's existing POS systems. Alongside this, I designed a range of complementary seasonal card holder wallets to accompany the new cards.

Website homepage for National Garden Gift Vouchers featuring a dark blue and white theme with floral and plant graphics. Sections include gift vouchers, photography competitions, gift cards, using vouchers, and gardening tips, with images of plant supplies, birds, and garden scenes.
Website homepage for National Garden Gift Vouchers featuring a dark blue and white theme with floral and plant graphics. Sections include gift vouchers, photography competitions, gift cards, using vouchers, and gardening tips, with images of plant supplies, birds, and garden scenes.

An updated website was essential to give customers comprehensive information about the scheme, alongside a seamless link to purchase physical and digital vouchers through a third party provider. The site also included features allowing customers to check their gift card balance, view the expiry date, and locate their nearest participating store.

A flower seed packet next to a decorative gift box with a garden gift voucher inside.
A flower seed packet next to a decorative gift box with a garden gift voucher inside.

To support HTA's seasonal campaigns throughout the year, I also designed a range of printed and digital marketing materials, including POS displays, seed packets, and social media posts, keeping the visual identity consistent across every touchpoint.

These updated visuals, designed to resonate with a new generation of customers, have helped contribute to £51 million of annual sales for participating retailers.

A young woman with long blonde hair in a ponytail, wearing a striped long sleeve shirt, is looking at Garden Gift cards from a display at a garden center or store.

You may also like

You may also like

A box of assorted cookies including chocolate chip, oatmeal chocolate chip, and double chocolate, with a large chocolate cookie outside the box on a purple background.

Insomnia Cookies
Print Design

Three bottles of handcrafted gin with decorative labels, standing against a light green background with botanical illustrations.

Goswell & Bird’s
Packaging Design

Business card and logo of Quarters Residential on a dark background.

Quarters Residential
Brand Identity